The World Ends With You
The World Ends With You
Speech Bubble - Exclamation Question SR.png Spoiler warning: Plot and/or character details follow.

"All that's left in the world is me."
— Tsugumi after the Inversion in A New Day

Tsugumi Matsunae (松苗 亜実 Matsunae Tsugumi) is a Player in NEO: The World Ends with You, and a member of the Ruinbringers.

She first appeared at the end of The World Ends with You -Solo Remix-. She later appeared in A New Day, an epilogue created for The World Ends With You: Final Remix.


Tsugumi pissed.png

Tsugumi is a teenage girl with long pale blonde hair, pale skin, and brown eyes. When she is possessed, her eyes are slightly darker and they have a red ring around the pupil. She wears a white button-up blouse with a plaid red-and-white ribbon around the collar and a matching plaid red-and-yellow skirt with a small black ribbon on the front. She wears dark grey stockings. She has wired white and red headphones, sleeker than Neku Sakuraba's headphones.

She carries Mr. Mew with her. Neku noticed this in A New Day but was unsure if it was Shiki Misaki's Mr. Mew. By the time of NEO: The World Ends with You, Mr. Mew is the Gatto Nero mascot, a new brand that’s all the rage in Shibuya, but her Mr. Mew predates the brand's establishment as it truly is Shiki's.


Tsugumi seems to be closed off, unwilling to engage with others unless she must. She speaks in a very cold, emotionless, and robotic tone. She is generally not very expressive, and only shows emotion when she is in a particularly desperate situation. When troubled, she will become openly distressed. She only shows negative emotions in these rare instances, such as fear and anger. She is very stubborn and refuses to accept defeat in battle until she is completely incapable of continuing to fight.

When she is freed from her affliction and is returned to her normal state, she becomes much more cheerful and kind. She smiles often and is very grateful to the people who restored her. She is rather softspoken, but can be assertive when the situation calls for it. She is good at communicating with others, and was even able to convince Shiba to lend his aid to the Wicked Twisters. She actually sought to help save Shibuya by sending visions to players, which displays her kinder true nature.



Tsugumi and her brother were Reapers in Shinjuku. They presumably died in Shinjuku and won the Reapers' Game, choosing to become Reapers. Her brother eventually become the Conductor of Shinjuku. Tsugumi and her brother likely had high Imagination, with Tsugumi's latent ability called "Trailer" which lets her emit visions to others with high Imagination such as Neku Sakuraba and Rindo Kanade.

Around three years before the events of NEO: The World Ends with You, Shinjuku Composer Hazuki Mikagi wished to "cleanse" the city and recruited Angel Tanzo Kubo to carry it out. Instead of Hazuki getting his Conductor's permission, Kubo infiltrated the Reapers and manipulated Shiba Miyakaze to be his pawn. Tsugumi was suspicious of Kubo and allied herself with her brother. Tsugumi kept her friend Coco Atarashi updated on the situation. Somewhere around this time, a "Reaper from Shibuya" gave Tsugumi a Mr. Mew doll, implied to be the very same one that Shiki used during her own Game.

Eventually, in revenge, Kubo stripped her of her Soul and Reaperhood, causing her to became a Player. Kubo later succeeded in bringing about the Inversion upon Shinjuku, erasing the entire city and its citizens, though the Reapers managed to flee. Tsugumi met up with her brother in the midst of the city's erasure and tried to escape with him, but her weakened brother used the last of his power to help Tsugumi escape by sealing her Soul within the Mr. Mew plush. As the rules of the city decree that a Shinjuku Reaper is erased after losing their status, this was the only way for her to survive. She acted through no will of her own, with Kubo using this opportunity to trap her Soul further with a Plague Noise. However, her true mind was still able to send messages to Neku and Rindo using her latent Trailer ability. A possessed version of Tsugumi's soul was brainwashed by Shiba and inhabited her body after he granted her back her Reaperhood. The other Reapers noted that it seemed like Tsugumi had changed her personality, with no idea of what happened to her.

Out of entertainment, Shiba would make Tsugumi be a member of the Ruinbringers and rig the Reapers' Game dozens of times so that the Ruinbringers would always win, spreading a half-truth that the Ruinbringers merely wanted to keep playing for the thrill; while it was true for Shiba and Susukichi, it was not for Tsugumi.

The World Ends with You -Solo Remix-[]

Tsugumi's first appearance.

At the end of the secret ending (the ending once all secret reports are obtained), there is a single screenshot of Tsugumi Matsunae at the scramble crossing. This marked her first ever appearance in the series.

The World Ends with You: Final Remix (A New Day)[]

Tsugumi in Neku's vision.

She is first seen in a mysterious vision seen by Neku, following a vision where Shinjuku is erased. In it, she is seen wandering down Meiji-Dori Avenue in Shibuya after Shinjuku is Inverted. While Neku is unable to determine who the girl is, the Mr. Mew in her grasp prompts him to seek out Shiki in Shibuya.

During the chapter's ending, Shinjuku is subject to an Inversion, whereupon the city is Erased and Noise are set upon the RG. Tsugumi is the only survivor of the incident, and Joshua and Hanekoma speculate that she formed a psychic connection with Neku that resulted in his future visions. It is reasoned that she is the cause of the visions that Neku sees throughout A New Day.

NEO: The World Ends with You[]

Tsugumi is first seen after the Susukichi boss on Week 1, Day 7, although she simply stares and wanders off.

On Week 2, Day 1, she introduces herself to Rindo Kanade and the Wicked Twisters. Rindo finds her strangely familiar.

Tsugumi is seen again on Week 2, Day 2, where the day's mission is to find a mysterious individual presumed to be Neku Sakuraba. The Wicked Twisters seek to recruit "Neku" to their team, but Tsugumi manages to find and defeat "Neku" before the Wicked Twisters can. Before Tsugumi erases "Neku," Rindo uses his Replay ability to turn back time, narrowing the possible location of Tsugumi and "Neku"'s battle to the West Exit Bus Terminal. They save "Neku" from Tsugumi by fending off her Mr. Mew dolls, after which "Neku"'s identity is revealed to be Beat.

On Week 2, Day 7, the Variabeauties assist the Wicked Twisters in a plan to defeat the Ruinbringers, distracting Tsugumi while the Wicked Twisters go after Susukichi. At first, Susukichi manages to delay the Wicked Twisters long enough for Tsugumi to defeat the Variabeauties, but after Rindo turns back time, the Wicked Twisters defeat Susukichi quickly enough to arrive before Tsugumi defeats the Variabeauties. Tsugumi fights them with her Mr. Mew dolls again, but after the dolls are defeated, she refuses to concede defeat and transforms into Grus Cantus. The Wicked Twisters prevail again, only for Shiba to reveal that the Ruinbringers, Tsugumi included, are composed of Reapers and that they had been rigging the Game in their favor. Soon afterward, Coco Atarashi discovers Tsugumi's Mr. Mew doll, heavily damaged.

On Week 3, Day 5, the group learns about Tsugumi's situation through Coco who has somehow discovered that Tsugumi's Soul was trapped in Mr. Mew. The cat doll was greatly damaged, and Coco worried that Tsugumi's Soul would be trapped if it was not repaired, making the group hope that Shiki Misaki would repair it with her seamstress abilities.

On Week 3, Day 7, Tsugumi and Hishima Sakazuki help reason with Shiba. In the ending, Shiba tells Tsugumi about how he plans on rebuilding Shinjuku and she decides to return to Shinjuku to help the rebuilding, along with Hishima. Tsugumi thanks Shibuya and wishes to return someday.




Main article: Ruinbringers


Main article: Susukichi

Wicked Twisters[]

Main article: Wicked Twisters


Main article: Rindo


Main article: Fret


Main article: Nagi


Main article: Minamimoto


  • "I am Tsugumi Matsunae. A Ruinbringer."
  • "Goodbye."
  • "I can't lose. I must fight. I have orders. I'll complete them! Target acquired!"


Like many characters in the series, her name is not common and it could be said essentially no one in Japan uses the name Tsugumi or Matsunae. Tsugumi is also written with the katakana ツグミ. Her name Tsugumi is the same as a type of bird known as thrush. Her surname Matsunae means pine seedling. Her full name creates the imagery of a small bird on an extremely small tree, and it may be a reference to her short statue compared to Susukichi.


  • There are some plot holes regarding Tsugumi. It is currently unclear why Tsugumi has Shiki's Mr. Mew. The Secret Reports vaguely say "A Shibuya Reaper must have taken it to Shinjuku" and it is unknown why Shiki would part with a doll that meant a lot to her. Additionally, during the ending of A New Day, Shiki herself mentions still being in possession of her Mr. Mew, despite that event occurring nigh-simultaneously with Shinjuku's inversion. One can assume that, due to her connection to Tsugumi, that it was Coco who somehow stole Mr. Mew at some point and gave it to her, though the reason for this so far is unknown. Another plot hole apparently not explained is why Rindo finds her familiar.
  • Nomura drew Tsugumi with the assumption that she would be the new heroine, however, her role was later scrapped and Shoka became the new heroine. Despite this, Nomura still considers Tsugumi to be the heroine of the Shinjuku side of the story.
  • Prior to the reveal of NEO: The World Ends with You, Tsugumi had no official name and was often called "Hype-Chan" by fans due her appearances in Solo Remix and Final Remix being used to create excitement for NEO. Her name was revealed as Tsugumi Matsunae in the NEO: The World Ends with You announcement trailer released November 23rd, 2020.


Characters in The World Ends with You
Neku SakurabaShiki MisakiBeatJoshuaRhymeSota HonjoNao 777BJCoco AtarashiKoki KariyaMegumi KitanijiMitsuki KonishiSho MinamimotoTenhoUzuki YashiroYodai Higashizawa
Aily UenoAkira YoshiiAnna AoiAyu HamaguchiBanzai AyanokojiFumi GotodaFumiko NishimuraHideki KikuchiHikaru KoikeHT MatsuokaJun OdajimaKeiichi OkadaKen DoiKyoMakoto MikiMasanori ItoMiki KosakaNana MajimaPrincess KRayca HoshiRikako TodaSanae HanekomaShigemori IwataShinta IwataTatsuya OmuraTsubasaYoji IwataYosh IshinoYumi SheenaYuu Narumi
Other Characters
AiCATEiji OjiEriFutoshiItaru YokoyamadaKen DoiMakoto MikiMinaMr. MewPin ProfSanae HanekomaShrimpShuto DanTsugumi MatsunaeWizard of SlamVice Wizard of Slam
Characters in NEO: The World Ends with You
Rindo KanadeFretNagi UsuiBeatShoka SakuraneNeku SakurabaSho Minamimoto Shiba MiyakazeSusukichiTsugumi Matsunae Fuya Kawahara Kanon Tachibana Motoi Anazawa Koki KariyaUzuki YashiroCoco AtarashiSho Minamimoto Shiba MiyakazeTanzo KuboAyano KamachiKaie OnoHishima SakazukiShoka SakuraneSusukichiTsugumi Matsunae
AadivAika KuribayashiAkari MinaminoAkira IshiwaAoi KyobeGenzo KoitabashiHirofumi ItoguchiHiromu TakaharaIzumi AriyoshiJo MakitaJun SonobeKana InadaKeiichi OkadaKen DoiKohei SuzukawaLinda WatanabeMai IseyaMasayaMiharu NakanoMiki SaionjiMiko YamamotoMitsuhide TojoMomoko OwadaNaoto KuwataRei MogiRenka SakumaRieko KawaharaRina TodoRintaro NakagawaRyojiRyoma UtsumiSakura KogaSayoko MorohoshiShinobu SatoSumire ChibaSuzu ItoTakumi MiyanoTamao SasaiTomoko HirasawaTomoyuki KondoTsukihimeWataru KoketsuYotsuba SanoYudai MikiYumi Takita
Other Characters
Eiji OjiEiruHazuki MikagiHonoka KondoItsuki KanedaJoshuaKen DoiMKNMr. MewRhymeRyojiShiki MisakiSwallow