The World Ends With You
The World Ends With You
Speech Bubble - Exclamation Question SR.png Spoiler warning: Plot and/or character details follow.

"Hmm? You, young man! What are you doing in Ten-Four if you can't even coordinate an outfit? Have you no sense of Shibuya's trends?"
— Oji to Neku

Eiji Oji (王子 英治 Ōji Eiji), more commonly known as The Prince, is a minor character in The World Ends with You. Oji is a very popular and influential celebrity who runs the massively popular blog "F Everything", reviewing trends in Shibuya.

He returns in NEO: The World Ends with You. Recently, he has taken the world's young generation by storm with his calm and lazy attitude.


Oji is a tall young man with blonde hair and blue eyes. He wears a white shirt, brown pants and beige cowboy boots. He wears a couple gold bracelets on his left wrist.

In NEO: The World Ends with You, he wears a white ruffled shirt similar to the one he wore in The World Ends with You, but without the cape and the cravat, instead exposing some of his chest. He wears brown pants higher than the ones in his original outfit, and dark brown loafers. His hair is below his shoulders.


"He's the latest superstar. People love his don't-give-a-damn attitude."
— Shiki to Neku

Oji gives off the impression of being snobbish and above most, but he is shown to be capable of being down to earth. He believes that he should use his popularity to help others while not caving into others' expectations and opinions simply to appease his fans. This is apparent when he first supports Makoto's Shadow Ramen on his blog "F Everything" but then withdraws it when Makoto wants him to post pre-written praise about Shadow Ramen, feeling that if he did so that his blog wouldn't be his anymore.

He really only wanted a simple ramen made with lots of love like that of Ken Doi's, who once worked for him under the name "Sebastian". Despite his many public appearances and his awareness of his popularity, he seems to take no offense from those, like Neku, who is unfamiliar with him.


The World Ends with You[]

He first meets Neku while he is shopping with Shiki inside 104, commenting that Neku should pay more attention to trends, and that Neku and his outfit is "like wrapping the rose of youth into a spicy tuna roll", wondering what Neku is even doing in 104 if he can't even can't even coordinate an outfit. Many of the girls in Shibuya admire and idolize him. He is also known as "The Prince of Ennui", and his blog, "F Everything", is said to receive 100,000 hits per day. The F means "fabulous" and not another word, and the Prince only "F"s things he really likes. As such, his influence over trends in Shibuya is high. He is one of the few RG humans given a predominant role in the plot.

According to mind scans of certain NPCs wandering around Shibuya, Oji has noticed that he sings a bit off key and has begun taking voice lessons (giving the inference that Oji is a singer by profession, though other mind scans reveal that he also apparently has a new TV show as well), although he quits his lessons in Week 3.

In Week 3 he is one of the brainwashed people who can be examined.

Another Day[]

In Another Day, he has a fanclub called the White Angels headed by Shiki, with a rival fanclub called the Black Diablos led by Uzuki Yashiro. When Shiki runs into him and he asks if she wants an autograph, Shiki replies, "Aaaaaah! It's the P-P-P- Puh Puh Puh Puh Puh Puh Puhhhhhh... REEEEEENCE! Omi- omi- omi- oho ho ho ho ohh! emm! gee!" Oji mentions that Tin Pin Slammer is his latest little addiction and challenges the group to play. When Neku volunteers to play, Shiki replies, "And don't you dare beat him." After Neku wins, Shiki angrily tell him, "I do not BELIEVE you, Black 'n' Blue! I TOLD you not to win!" Shiki apologizes to the Prince, saying her brain-dead friend has no manners and claims she will flog Neku later.

At another time, Neku encounters the Prince and he begins signing an autograph on Neku's clothes in permanent marker, even though Neku never asked for one. After playing some Tin Pin with Neku, the Prince offers to post a picture of him and Neku on his blog, even putting a bar over his eyes, but Neku declines the offer.

NEO: The World Ends with You[]

Rindo and Fret find him at Dogenzaka on Day 2, surrounded by a group of fangirls. Fret mentions he was a fan of Prince and a regular reader of "F Everything", but grew out of it as the Prince ascended to "apathetic godhood". When Fret admits he's charming up close, Rindo says he's totally still a fan, but wouldn't care what Fret thinks as he doesn't even know Fret exists. Eiru can be seen watching.

Tin Pin Deck[]

In Another Day, Oji's pin deck is shown during a Tin Pin match against him. It's possible to have a rematch with him later, where you can see his second deck.

  • Deck #1:
Pin #1: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #2: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #3: Eyes Full of Light | Weight: 10, Spin: 4, KO Length: 4, Stinger x 9, Bomber x 8, Hammer x 0, Hand x 1
  • Deck #2:
Pin #1: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #2: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #3: Black Rose | Weight: 5, Spin: 12, KO Length: 4, Stinger x 5, Bomber x 6, Hammer x 4, Hand x 1
Pin #4: Link Spider | Weight: 5, Spin: 5, KO Length: 4, Stinger x 0, Bomber x 9, Hammer x 9, Hand x 1

If you defeat Oji's second deck, he will reward you with Pin 264, Lady Luck.

Non-canon appearances[]

The Animation[]

Eiji promoting water in The Animation

The Prince first appears in "Shiki (Episode)" promoting mineral water at 104 Building. While Shiki likes him, Neku is cynical and doesn't understand the obsession. When the Day 5 mission requires them to distribute Red Skull pins, Neku strategizes to use him to promote it. When the Prince shows off the pins, Neku imprints on him to ask the crowd to wear the pins on the street. When his fans cheer and go with his plan, Shiki smiles while Neku's eye twitches in exasperation.


The name Eiji means "excellent, fine" (英) (ei) and "cure" (治) (chi/ji).

Eiji's surname Oji means "prince" (王子), a clear parallel to his nickname in the English version.


Characters in The World Ends with You

Neku SakurabaShiki MisakiBeatJoshuaRhymeSota HonjoNao

777BJCoco AtarashiKoki KariyaMegumi KitanijiMitsuki KonishiSho MinamimotoTenhoUzuki YashiroYodai Higashizawa

Other Characters

AiEiji OjiEriFutoshiItaru YokoyamadaKen DoiMakoto MikiMinaMr. MewSanae HanekomaShuto DanTsugumi MatsunaeWizard of Slam

Characters in NEO: The World Ends with You

Rindo KanadeFretNagi UsuiSho Minamimoto

SusukichiTsugumi Matsunae

Fuya Kawahara

Kanon Tachibana

Motoi Anazawa

Koki KariyaUzuki YashiroCoco Atarashi

Shiba MiyakazeTanzo KuboAyano KamachiKaie OnoHishima SazakuchiShoka Sakurane

Other Characters

Eiji OjiEiruHonoka KondoItsuki KanedaKen DoiMKNMr. MewNeku SakurabaRyojiSwallow