The World Ends With You
The World Ends With You

"Hmm? You, young man! What are you doing in Ten-Four if you can't even coordinate an outfit? Have you no sense of Shibuya's trends?"
— Oji to Neku

Eiji Oji (王子 英治 Ōji Eiji), more commonly known as The Prince, is a minor character in The World Ends with You. He is a very popular and influential celebrity who runs the massively popular blog "F Everything", reviewing trends in Shibuya.

He returns in NEO: The World Ends with You. Recently, he has taken the world's young generation by storm with his calm and lazy attitude. He is also Renka Sakuma's friend and she appears on his blog sometimes and there are rumors they are secretly dating.


Eiji is a tall young man with blonde hair and blue eyes.

In The World Ends with You, his hair is short and he wears a white shirt with a cravat, brown pants, beige cowboy boots, and two gold bracelets on his left wrist.

In NEO: The World Ends with You, he wears a white ruffled shirt similar to the one he wore in The World Ends with You, but without the cape and the cravat, instead exposing some of his chest. He wears brown pants higher than the ones in his original outfit, and dark brown loafers. His hair has grown past his shoulders.


"He's the latest superstar. People love his don't-give-a-damn attitude."
— Shiki to Neku

Eiji Oji gives off the impression of being snobbish and above most, but he is shown to be capable of being down to earth. He believes that he should use his popularity to help others while not caving into others' expectations and opinions simply to appease his fans. This is apparent when he first supports Makoto Miki's Shadow Ramen on his blog "F Everything" but then withdraws it when Makoto wants him to post pre-written praise about Shadow Ramen, feeling that if he did so, his blog wouldn't be his anymore. Despite his many public appearances and his awareness of his popularity, he seems to take no offense from those who are unfamiliar with him, like Neku Sakuraba.

He really only wanted a simple ramen made with lots of love like that of Ken Doi's, who once worked for him under the name "Sebastian". In NEO, it's revealed he still holds a fondness for his ramen and has even tried recreating it himself, though it never turns out quite right.


The World Ends with You[]

As a popular and influential celebrity, he has many fans in Shibuya who admire and idolize him. He is also known as "The Prince of Ennui", and his blog, "F Everything", is said to receive 100,000 hits per day. The F means "fabulous" and not another word, and the Prince only "F"s things he really likes. As such, his influence over trends in Shibuya is high. He is one of the few humans in the Realground to be given given a predominant role in the plot.

The Prince first appears on Week 1, Day 4, where he meets Neku Sakuraba inside 104 Building while he is shopping with Shiki Misaki. He comments that Neku should pay more attention to trends, and that Neku and his outfit is "like wrapping the rose of youth into a spicy tuna roll", wondering what Neku is even doing in 104 if he can't even can't even coordinate an outfit.

He makes his second appearance during the week on Day 6, giving advice to Makoto about paying attention to trends if he wants his pins to take off in popularity.

The Prince appears again on Week 2, Day 3, F'ing the food at Shadow Ramen and contributing to its massive popularity. Afterwards, Neku and Joshua find the Prince arguing with Makoto over the blog article he made for Shadow Ramen. The Prince did not use the text or images provided by Makoto because he believes it's against his morals to lie to his fans and blog for someone else, but Makoto assures him it's about image and that his fans won't care. The Prince then gets possessed by Negative Noise. He tells himself that his blog is his own, where he lists his own thoughts, feelings, the ramen he'd actually want to eat. He reminisces on the simple ramen "Sebastian" used to make, and leaves. After Neku and Joshua imprint the word "simple" on Ken Doi, he makes them a regular bowl of ramen, which the Prince begs to try. He F's it, saying it was the ramen Sebastian made, and asks Ken Doi if he was Sebastian. The Ramen Don owner all but confirms, and tells the Prince that the future is a clean slate, with him being the chalk. Makoto walks in and tells Ken Doi that the place will be closed in a month, and it's bad image for Prince to be eating at "the other guy". The Prince makes a stand and refuses to be a part of the Shadow Ramen promotion any longer after tasting Sebastian's ramen.

According to the Thought Fragments of certain NPCs wandering around Shibuya, the Prince has noticed that he sings a bit off-key and has begun taking voice lessons (giving the inference that Eiji is a singer by profession, though other Thought Fragments reveal that he also apparently has a new TV show as well), although he quits his lessons in Week 3.

During Week 3, he can be examined as one of the many people brainwashed by the Red Skull Pins.

Another Day[]

In Another Day, Eiji Oji has two fanclubs that rival each other and are both intensely devoted to him, one called the White Angels, headed by Shiki, and the other called the Black Diablos, led by Uzuki Yashiro.

If Neku encounters the Prince before forming the Kindred Spirits with the others, he begins signing an autograph on Neku's clothes in permanent marker, even though Neku never asked for one. After playing some Tin Pin with Neku, the Prince offers to post a picture of him and Neku on his blog, even willing to put a bar over his eyes, but Neku declines the offer.

When Shiki runs into him and he asks if she wants an autograph, Shiki utterly freaks out on the spot. The Prince mentions that Tin Pin Slammer is his latest little addiction and challenges the group to play. When Neku Sakuraba volunteers to play and defeats him, Shiki angrily tells him off despite her demand that he not win against the Prince. She apologizes to the Prince and claims she will punish Neku later.

NEO: The World Ends with You[]

"Popularly known as The Prince, he got his big break several years ago due to his listless charm. Lately, his cool and ennui ethos has captivated young people across the country. He voices a character in the popular game Elegant Strategy, though the collaboration has yet to be announced."
— Social Network Profile

Rindo Kanade and Tosai "Fret" Furesawa find Oji at Dogenzaka on Week 1, Day 2, surrounded by a group of fangirls. Fret mentions he was a fan of Prince and a regular reader of "F Everything", but grew out of it as the Prince had ascended to "apathetic godhood". When Fret admits he's charming up close, Rindo says he's totally still a fan, but wouldn't care what Fret thinks as he doesn't even know Fret exists. Eiru can be seen watching the Prince.

On Week 1, Day 4, the Prince can be found at Tipsy Tose Hall. Fret is curious to scan his thoughts, and doing so reveals that he has forgotten exactly what goes into making ramen like Sebastian used to make. After being reminded by Fret, the Prince remembers that sardines, seaweed, and most of all, love, were what made the ramen taste the way it did to him.

The Prince appears on Week 2, Day 5, where he can be found at the 104 Building surrounded by a number of fangirls. After being handed a flower from Manami Akita (bought from Trader Ryoji), the Prince thought of his old caretaker Iris, missing them and becoming possessed by Noise. The Wicked Twisters have the option to dive into his mind and erase the Noise for him, freeing him from his feeling of cold emptiness.

The Prince appears on Week 3, Day 2, with Eiru and his manager. Eiru is upset because Eiji apparently called his voice "detestable". With the group's help, Eiru discovers his manager misheard "delectable" as "detestable".

Tin Pin Deck[]

In Another Day, Eiji Oji's pin deck is shown during a Tin Pin match against him. It's possible to have a rematch with him later, where you can see his second deck.

  • Deck #1:
Pin #1: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #2: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #3: Eyes Full of Light | Weight: 10, Spin: 4, KO Length: 4, Stinger x 9, Bomber x 8, Hammer x 0, Hand x 1
  • Deck #2:
Pin #1: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #2: Lady Luck | Weight: 2, Spin: 6, KO Length: 5, Stinger x 6, Bomber x 6, Hammer x 3, Hand x 2
Pin #3: Black Rose | Weight: 5, Spin: 12, KO Length: 4, Stinger x 5, Bomber x 6, Hammer x 4, Hand x 1
Pin #4: Link Spider | Weight: 5, Spin: 5, KO Length: 4, Stinger x 0, Bomber x 9, Hammer x 9, Hand x 1

If you defeat Oji's second deck, he will reward you with Pin 264, Lady Luck.

Non-canon appearances[]

The Animation[]

Eiji promoting water in The Animation

The Prince first appears in "Shiki (Episode)" promoting mineral water at 104 Building. While Shiki Misaki likes him, Neku Sakuraba is cynical and doesn't understand the obsession. When the Day 5 mission requires them to distribute Red Skull pins, Neku strategizes to use him to promote it. When the Prince shows off the pins, Neku imprints on him to ask the crowd to wear the pins on the street. When his fans cheer and go with his plan, Shiki smiles while Neku's eye twitches in exasperation.


  • The name Eiji means "excellent, fine" (英) (ei) and "cure" (治) (chi/ji).
  • Eiji's surname Oji means "prince" (王子), a clear parallel to his nickname in the English version.


Characters in The World Ends with You
Neku SakurabaShiki MisakiBeatJoshuaRhymeSota HonjoNao 777BJCoco AtarashiKoki KariyaMegumi KitanijiMitsuki KonishiSho MinamimotoTenhoUzuki YashiroYodai Higashizawa
Aily UenoAkira YoshiiAnna AoiAyu HamaguchiBanzai AyanokojiFumi GotodaFumiko NishimuraHideki KikuchiHikaru KoikeHT MasuokaJun OdajimaKeiichi OkadaKen DoiKyoMakoto MikiMasanori ItoMay KurokawaMie SuzukiMiki KosakaNana MajimaPrincess KRayca HoshiRikako TodaSanae HanekomaShigemi KonnoShigemori IwataShinta IwataTadafumi SatoTak KimuraTatsuya OmuraTsubasaYoji IwataYosh IshinoYumi SheenaYuu Narumi
Other Characters
AiCATEiji OjiEriFutoshiItaru YokoyamadaKen DoiMakoto MikiMinaMr. MewNeku's best friendPin ProfSanae HanekomaShrimpShuto DanTsugumi MatsunaeWizard of SlamVice Wizard of Slam
Characters in NEO: The World Ends with You
Rindo KanadeFretNagi UsuiBeatShoka SakuraneNeku SakurabaSho Minamimoto Shiba MiyakazeSusukichiTsugumi Matsunae Fuya KawaharaKohei ToyohashiKatsuhiko Tanimaru Kanon TachibanaMaito Minami Motoi AnazawaSumio Tanaka Koki KariyaUzuki YashiroCoco AtarashiSho Minamimoto Shiba MiyakazeTanzo KuboAyano KamachiKaie OnoHishima SakazukiShoka SakuraneSusukichiTsugumi MatsunaeTsugumi Matsunae's brother
AadivAika KuribayashiAkari MinaminoAkira IshiwaAoi KyobeGenzo KoitabashiHirofumi ItoguchiHiromu TakaharaIzumi AriyoshiJo MakitaJun SonobeKana InadaKaoru NitobeKeiichi OkadaKen DoiKohei SuzukawaLinda WatanabeMai IseyaMasayaMichihisa TadashimaMiharu NakanoMiki SaionjiMiko YamamotoMitsuhide TojoMomoka OwadaNaoto KuwataRei MogiRenka SakumaRieko KawaharaRina TodoRintaro NakagawaRyojiRyoma UtsumiSakura KogaSayoko MorohoshiShinobu SatoSumire ChibaSuzu ItoTakumi MiyanoTamao SasaiTomoko HirasawaTomoyuki KondoTsukihimeWataru KoketsuYotsuba SanoYudai MikiYumi Takita
Other Characters
Buddy RapidsEiji OjiEiruHazuki MikagiHonoka KondoItsuki KanedaJoshuaKen DoiMachastreeMKNMr. MewRhymeRyojiSanae HanekomaShiki MisakiTomonamiYuika KagaMarino OriharaYusei IseyaRiko SekinoharaTaka the HandymanTaku IhamaKashikiShuntaro HarimaAmmonia BanksHide TakenouchiGo ModoriyamaYoko NorimotoManami Akita