Brand

Most pins and threads have a fixed brand from among thirteen brands. Miscellaneous items, such as Tin Pin Slammer pins, are considered "unbranded." Each brand has its own unique style and has a main store (with the exception of Hip Snake, Gatito and unbranded items) in one of the districts.

Brands with higher average BRV or cost requirements are intended for later perusal (either later in the main game or in post-story gameplay), but can sometimes be earned early on.

Brand Info

Name	Logo	Brand Style	Locations	Popular Psych	Notible Thread Stats	BRV	Price
Mus Rattus		Simple and plain	104 Molco Shibukyu Main Store Cadoi City Shibu-Q Heads	Elemental Core Mediocre Damage, Multiple Hits	Combo/Puck-Pass Assist Very low BRV and prices	15.3	1,335
D+B		Fashionable or sexy	104 Molco	Piercing Pillar Psychokinesis D AoE-Control	Support Shiki High BRV, yet mediocre prices	82.8	12,933
Tigre Punks		Punk-wear	Molco Dogenzaka	Velocity Tackle/Crash Vortex Saber Semi-High Damage by Dashing or at Point-Blank	Empower Offense Semi-low BRV, yet mediocre prices	41.7	14,200
Lapin Angelique		Gothic and very frilly	A-East Shibukyu Stationside	Tap or Tap-Target	Double-Edged "Blade" High BRV and mediocre prices	96.9	14,135
Dragon Couture		Artistic and flowing	Shibukyu Main Store	Pyrokinesis Artistic Names, Artistically Strong Abilities	Support Joshua Mediocre BRV along with semi-high prices	56.7	22,382
Hip Snake		Vintage "Hip"-clothing	Shibukyu Stationside Dogenzaka 104 Cadoi City	Special-Psych Pins No Other Brand Has	Status infliction enhancers Semi-low BRV with low prices	40.4	9,572
Pegaso		Top-class and expensive	Shibu Dept. Store Shibu Dept. Store	Chess Pins Electric Royalty	High ability stats for high pay Mediocre BRV, but overly expensive prices	54.7	344,638
Sheep Heavenly		Cutesy and color-bright	Molco Shibukyu Stationside 104 Cadoi City	Self-support Black Hole Support and Shield	Regenerate and Defend Mediocre BRV for low prices	58.8	6,864
Jupiter of the Monkey		Urban and Sportive	Cat Street Shibukyu Stationside	Shockwave Unique Positive Psych Physical Attacks with Sharp Strikes	Support Neku Low BRV, with semi-low prices	30.0	11,245
Pavo Real		Accessories galore	Shibukyu Stationside Shibukyu Stationside Shibu Dept. Store	Passive Ability Psychs Good Stats to "Me", Bad Stats to Them	Useful Utility and Stats Semi-high BRV, with high prices	64.1	39,629
Natural Puppy		Clean and bright-colored	Cadoi City Cadoi City Shibukyu Stationside	Burst Rounds Entanglement Bursts of damage around and across the battlefield	Resist and Defend Mediocre BRV with semi-low prices	56.1	10,187
Wild Boar		Skater-boy and hip-hop	104 Udagawa Back Streets	Explosion Massive Hit Explosive Damage in one hit	Support Beat Low BRV with semi-high prices	31.0	18,061
Gatito		Specialized game-sponsor threads	Cat Street Other stores	Universal Ray Over the Top Darklit Planets Irregular Note Approaching Eden Separate They Lack, United They Surpass	High Power Stats Exclusively high BRV for exclusively high prices	212.5	---

Brand Popularity

Each district ranks brands in order of popularity, which is affected through battle or by stores in that district. Pins receive damage buffs depending on the brand popularity, but threads do not.

While brand popularity is relatively random in each district, they are affected through two means: shop influence and battle influence.

Shop influence is the influence of shops within the district. If a brand is accessible through a store in that district, the popularity of that brand will usually find itself high. Especially if the main store of a certain brand is within that district, that shop's brand will be one of the more popular brands of the district. The player cannot change this factor.

The only way a player can affect the brand popularity of a district is through winning battles within that district while wearing pins and threads of that brand. After a few battles are won, the trends for that district will change based on the brands worn by the characters. Reapers will sometimes give out small missions that requires the player to change the popularity of a district through this method.

Bonuses are given to the most, second most, and third most popular brands' pins (x2.0 for Rank 1), while the least popular (rank 13) gets halved attack power. Other brands' ranks will be displayed, but their power will not be modified.

Live Remix

The World Ends with You -Live Remix- also introduces a new brand, Mithril Scale, that includes a collection of the game's many new pins.

Trivia

• It can be debated that certain brands rival others based on actual opposites of fashion taste/choice. If one looks at the Chinese zodiac each brand represents, "rivals" are on opposite sides of the zodiac.
  • Mus Rattus (Humility) vs Pegaso (Luxury)
  • D+B (Seasoned Experience) vs Sheep Heavenly (Innocence)
  • Tigre Punks (Underground) vs Jupiter of the Monkey (Mainstream)
  • Lapin Angelique (Fancy Appearance) vs Pavo Real (Useful Functionality)
  • Dragon Couture (Extravagance) vs Natural Puppy (Simplicity)
  • Hip Snake (Antique/Old-School) vs Wild Boar (Contemporary/Novelty)
• In the top screen during battle, if in the 104 Building (district) area, the screen on the 104 building will display the most popular brand in the district. This will also apply to Scramble Crossing, displaying the most popular brand in the Crossing, not the one in the 104 area.
• Brand names are based on the Chinese Zodiac, including Gatito, which represents "the cat that was not included in the zodiac". The only exception is the "brand" Unbranded, which is made up of pins and items without a brand.