The World Ends With You
The World Ends With You

Brands are fashion-based company factions that separate items like Pins and Threads into their respective factions. Each brand has their own unique theme and style, as well as at least one dedicated store (with the exception of Hip Snake, Gatito and Unbranded items in TWEWY) located within the Districts of Shibuya.

In both The World Ends with You and NEO: The World Ends with You, twelve of the named brands are based on the animals of the Chinese Zodiac, with a thirteenth brand that represents the cat in the story of the Zodiac. The only exceptions are the Mithril Scale and Maiden Innocence brands from Live Remix, croaky panic and BLACK HONEY CHILI COOKIE from NEO, and the Unbranded in both games, which doesn't have a brand at all.

Brand Info[]

The World Ends with You[]

Brands with higher average BRV or cost requirements are intended for later perusal (either later in the main game or in post-story gameplay), but can sometimes be earned early on.

Name Logo Brand Style Locations Popular Psych Notable Thread Stats BRV
Mus Rattus Logo-MR.png Simple and plain
  • 104
  • Molco
  • Shibukyu Main Store
  • Cadoi City
  • Shibu-Q Heads
  • Elemental Core
  • Mediocre Damage, Multiple Hits
  • Combo/Puck-Pass Assist
  • Very low BRV and prices
D+B Logo-DB.png Fashionable or sexy
  • 104
  • Molco
  • Piercing Pillar
  • Psychokinesis D
  • AoE-Control
  • Support Shiki
  • High BRV, yet mediocre prices
Tigre Punks Logo-TP.png Punk-wear
  • Molco
  • Dogenzaka
  • Velocity Tackle/Crash
  • Vortex Saber
  • Semi-High Damage by Dashing or at Point-Blank
  • Empower Offense
  • Semi-low BRV, yet mediocre prices
Lapin Angelique Logo-LA.png Gothic and very frilly
  • A-East
  • Shibukyu Stationside
  • Tap or Tap-Target
  • Double-Edged "Blade"
  • High BRV and mediocre prices
Dragon Couture Logo-DC.png Artistic and flowing
  • Shibukyu Main Store
  • Pyrokinesis
  • Artistic Names, Artistically Strong Abilities
  • Support Joshua
  • Mediocre BRV along with semi-high prices
Hip Snake Logo-HS.png Vintage "Hip"-clothing
  • Shibukyu Stationside
  • Dogenzaka
  • 104
  • Cadoi City
  • Special-Psych Pins No Other Brand Has
  • Status infliction enhancers
  • Semi-low BRV with low prices
Pegaso Logo-PG.png Top-class and expensive
  • Shibu Dept. Store
  • Shibu Dept. Store
  • Chess Pins
  • Electric Royalty
  • High ability stats for high pay
  • Mediocre BRV, but overly expensive prices
Sheep Heavenly Logo-SH.png Cutesy and color-bright
  • Molco
  • Shibukyu Stationside
  • 104
  • Cadoi City
  • Self-support
  • Black Hole
  • Support and Shield
  • Regenerate and Defend
  • Mediocre BRV for low prices
Jupiter of the Monkey Logo-JM.png Urban and Sportive
  • Cat Street
  • Shibukyu Stationside
  • Shockwave
  • Unique Positive Psych
  • Physical Attacks with Sharp Strikes
  • Support Neku
  • Low BRV, with semi-low prices
Pavo Real Logo-PR.png Accessories galore
  • Shibukyu Stationside
  • Shibukyu Stationside
  • Shibu Dept. Store
  • Passive Ability Psychs
  • Good Stats to "Me", Bad Stats to Them
  • Useful Utility and Stats
  • Semi-high BRV, with high prices
Natural Puppy Logo-NP.png Clean and bright-colored
  • Cadoi City
  • Cadoi City
  • Shibukyu Stationside
  • Burst Rounds
  • Entanglement
  • Bursts of damage around and across the battlefield
  • Resist and Defend
  • Mediocre BRV with semi-low prices
Wild Boar Logo-WB.png Skater-boy and hip-hop
  • 104
  • Udagawa Back Streets
  • Explosion
  • Massive Hit
  • Explosive Damage in one hit
  • Support Beat
  • Low BRV with semi-high prices
Gatito Logo-GT.png Specialized game-sponsor threads
  • Cat Street
  • Other stores
  • High Power Stats
  • Exclusively high BRV for exclusively high prices
Mithril Scale

(Live Remix)

Mithril Scale.png Monsters and mythical creatures.
Maiden Innocence

(Live Remix)

Maiden Innocence.png Fantasy and fairy tales

NEO: The World Ends with You[]

Name Logo Brand Style Locations Popular Psych Notable Thread Stats Style
Top o' Topo Top o Topo.png Cute and girly
  • 104 Building
  • Grenade Launcher
  • Laser Inferno
Joli bécot Joli Becot.png Fashionable or sexy
  • 104 Building
  • Spain Hill
  • Massive Hit
  • Meteor Strike
  • Vehicular Assault
Tigre PUNKS Logo-TP.png Punk-wear
  • Heavy Slugger
  • Heavy Slammer
  • Healing Aura
Cony×Cony Cony x Cony.png Gothic and very frilly
  • Dynamite Darts
  • Piercing Pillar
  • Patrol Rounds
RyuGu RyuGu.png Traditional Japanese and Summer Wear
  • Shibuya Hikarie
  • Trip Wire
  • Spectral Swords
  • Firestorm
garagara Garagara.png Bohemian
  • Time bomb
  • Minefield
IL CAVALLO DEL RE Il Cavallo Del Re.png Fancy Formalwear
  • Psychic Storm
  • Circuit Breaker
  • Psychic Shotgun
Shepherd House Shepherd House.png Simple and Clean
  • Center Street
  • West Exit Bus Terminal
  • Time Bomb
  • Whirlwind
  • Gale Force
Jupiter of the Monkey Logo-JM.png Urban and Sportive
  • Cat Street
  • Shockwave
  • Vulcan Uppercut
  • Vortex Saber
MONOCROW Monocrow.png Monotone and Athleisure
  • Udagawa Backstreets
  • Lance Lunge
  • Assassin Strike
  • Grave Marker
  • Trick Cards
NATURAL PUPPY Logo-NP.png Clean and bright-colored
  • Spain Hill
  • Force Rounds
  • Energy Rounds
HOG FANG Hog Fang.png Skater-boy and hip-hop
  • Cat Street
  • Center Street
  • Protective Field
  • Drift Tackle
Gatto Nero Gatto Nero.png Trendy and Fashionable
  • 104 Building
  • Assorted
croaky panic Croaky Panic.png Costumes and Assorted Swag
  • Takeshita Street
  • Time bomb
  • Homing Rockets
  • Black Hole
BLACK HONEY CHILI COOKIE Black Honey Chili Cookie.png Edgy avant-garde
  • Cat Street
  • None

Brand Popularity (TWEWY)[]

Each district ranks brands in order of popularity, which is affected through battle or by stores in that district. Pins receive damage buffs depending on the brand popularity, but threads do not.

While brand popularity is relatively random in each district, they are affected through two means: shop influence and battle influence.

Shop influence is the influence of shops within the district. If a brand is accessible through a store in that district, the popularity of that brand will usually find itself high. Especially if the main store of a certain brand is within that district, that shop's brand will be one of the more popular brands of the district. The player cannot change this factor.

The only way a player can affect the brand popularity of a district is through winning battles within that district while wearing pins and threads of that brand. After a few battles are won, the trends for that district will change based on the brands worn by the characters. Reapers will sometimes give out small missions that requires the player to change the popularity of a district through this method.

Bonuses are given to the most, second most, and third most popular brands' pins (x2.0 for Rank 1), while the least popular (rank 13) gets halved attack power. Other brands' ranks will be displayed, but their power will not be modified.


    • On a Chinese Zodiac wheel chart, each animal is on the opposite side from another. With this in mind, it can be theorized that certain brands oppose each other based on actual opposites of fashion taste and choice.
    • Mus Rattus (Humility) vs Pegaso (Luxury)
    • D+B (Seasoned and Experienced) vs Sheep Heavenly (Innocence)
    • Tigre Punks (Underground) vs Jupiter of the Monkey (Mainstream)
    • Lapin Angelique (Fancy Appearance) vs Pavo Real (Useful Functionality)
    • Dragon Couture (Extravagance) vs Natural Puppy (Simplicity)
    • Hip Snake (Antique/Old-School) vs Wild Boar (Contemporary/Novelty)
  • In the Nintendo DS version of The World Ends with You, if in the 104 Building (district) area, the screen on the 104 building will display the most popular brand in the district on the top screen during battle. This will also apply to Scramble Crossing, displaying the most popular brand in the Crossing, not the one in the 104 area.

Brands in The World Ends with You
D+BNatural PuppyPavo RealMus RattusJupiter of the MonkeyHip SnakeSheep HeavenlyTigre PunksDragon CoutureLapin AngeliquePegasoWild BoarGatitoUnbranded

Brands in The World Ends with You -Live Remix-
Maiden InnocenceMithril Scale
Brands in NEO: The World Ends with You
Top o' TopoJoli bécotTigre PunksCony×ConyRyuGugaragaraIl Cavallo Del ReShepherd HouseJupiter of the MonkeyMonocrowNatural PuppyHog FangGatto NeroCroaky PanicBlack Honey Chili CookieUnbranded