Most pins and threads have a fixed brands. Miscellaneous items, such as Tin Pin Slammer pins, are considered "unbranded." Each brand has its own unique style and has a main store (with the exception of Hip Snake, Gatito and unbranded items) in one of the districts.
Brands with higher average BRV or cost requirements are intended for later perusal (either later in the main game or in post-story gameplay), but can sometimes be earned early on.
Contents
Brand Info[]
The World Ends with You[]
| Name | Logo | Brand Style | Locations | Popular Psych | Notible Thread Stats | BRV | Price |
|---|---|---|---|---|---|---|---|
| Mus Rattus | 
|
Simple and plain |
|
|
|
15.3 | 1,335 |
| D+B | 
|
Fashionable or sexy |
|
|
|
82.8 | 12,933 |
| Tigre Punks | 
|
Punk-wear |
|
|
|
41.7 | 14,200 |
| Lapin Angelique | 
|
Gothic and very frilly |
|
|
|
96.9 | 14,135 |
| Dragon Couture | 
|
Artistic and flowing |
|
|
|
56.7 | 22,382 |
| Hip Snake | 
|
Vintage "Hip"-clothing |
|
|
|
40.4 | 9,572 |
| Pegaso | 
|
Top-class and expensive |
|
|
|
54.7 | 344,638 |
| Sheep Heavenly | 
|
Cutesy and color-bright |
|
|
|
58.8 | 6,864 |
| Jupiter of the Monkey | 
|
Urban and Sportive |
|
|
|
30.0 | 11,245 |
| Pavo Real | 
|
Accessories galore |
|
|
|
64.1 | 39,629 |
| Natural Puppy | 
|
Clean and bright-colored |
|
|
|
56.1 | 10,187 |
| Wild Boar | 
|
Skater-boy and hip-hop |
|
|
|
31.0 | 18,061 |
| Gatito | 
|
Specialized game-sponsor threads |
|
|
|
212.5 | --- |
NEO: The World Ends with You[]
| Name | Logo | Brand Style | Locations | Popular Psych | Notible Thread Stats | Style | Price |
|---|---|---|---|---|---|---|---|
| Top o' Topo | 
|
Cute and girly | |||||
| Joli bécot | 
|
Fashionable or sexy |
|
||||
| Tigre PUNKS |
|
Punk-wear | |||||
| Cony×Cony | 
|
Gothic and very frilly | |||||
| RyuGu | 
|
Traditional Japanese and Summer Wear | |||||
| garagara | 
|
||||||
| IL CAVALLO DEL RE | 
|
|
|||||
| Shepherd House | 
|
||||||
| Jupiter of the Monkey |
|
Urban and Sportive |
|
||||
| MONOCROW | 
|
||||||
| NATURAL PUPPY |
|
Clean and bright-colored | |||||
| HOG FANG | 
|
Skater-boy and hip-hop | |||||
| Gatto Nero | 
|
Emo-wear | |||||
| croaky panic | 
|
||||||
| BLACK HONEY CHILI COOKIE | 
|
Edgy avant-garde |
Brand Popularity[]
Each district ranks brands in order of popularity, which is affected through battle or by stores in that district. Pins receive damage buffs depending on the brand popularity, but threads do not.
While brand popularity is relatively random in each district, they are affected through two means: shop influence and battle influence.
Shop influence is the influence of shops within the district. If a brand is accessible through a store in that district, the popularity of that brand will usually find itself high. Especially if the main store of a certain brand is within that district, that shop's brand will be one of the more popular brands of the district. The player cannot change this factor.
The only way a player can affect the brand popularity of a district is through winning battles within that district while wearing pins and threads of that brand. After a few battles are won, the trends for that district will change based on the brands worn by the characters. Reapers will sometimes give out small missions that requires the player to change the popularity of a district through this method.
Bonuses are given to the most, second most, and third most popular brands' pins (x2.0 for Rank 1), while the least popular (rank 13) gets halved attack power. Other brands' ranks will be displayed, but their power will not be modified.
Live Remix[]
The World Ends with You -Live Remix- also introduces new brands, Mithril Scale and Maiden Innocence, that includes a collection of the game's many new pins.
Trivia[]
- It can be debated that certain brands rival others based on actual opposites of fashion taste/choice. If one looks at the Chinese zodiac each brand represents, "rivals" are on opposite sides of the zodiac.
- Mus Rattus (Humility) vs Pegaso (Luxury)
- D+B (Seasoned Experience) vs Sheep Heavenly (Innocence)
- Tigre Punks (Underground) vs Jupiter of the Monkey (Mainstream)
- Lapin Angelique (Fancy Appearance) vs Pavo Real (Useful Functionality)
- Dragon Couture (Extravagance) vs Natural Puppy (Simplicity)
- Hip Snake (Antique/Old-School) vs Wild Boar (Contemporary/Novelty)
- In the top screen during battle, if in the 104 Building (district) area, the screen on the 104 building will display the most popular brand in the district. This will also apply to Scramble Crossing, displaying the most popular brand in the Crossing, not the one in the 104 area.
- Brand names are based on the Chinese Zodiac, including Gatito, which represents "the cat that was not included in the zodiac". The only exception is the "brand" Unbranded, which is made up of pins and items without a brand.
| Brands |
|---|
| Brands in The World Ends with You D+B • Natural Puppy • Pavo Real • Mus Rattus • Jupiter of the Monkey • Hip Snake • Sheep Heavenly • Tigre Punks • Dragon Couture • Lapin Angelique • Pegaso • Wild Boar • Gatito • Unbranded Brands in The World Ends with You -Live Remix- |
