The World Ends With You
The World Ends With You

Most pins and threads have a fixed brands. Miscellaneous items, such as Tin Pin Slammer pins, are considered "unbranded." Each brand has its own unique style and has a main store (with the exception of Hip Snake, Gatito and unbranded items) in one of the districts.

Brands with higher average BRV or cost requirements are intended for later perusal (either later in the main game or in post-story gameplay), but can sometimes be earned early on.

Brand Info[]

The World Ends with You[]

Name Logo Brand Style Locations Popular Psych Notible Thread Stats BRV Price
Mus Rattus Logo-MR.png Simple and plain
  • 104
  • Molco
  • Shibukyu Main Store
  • Cadoi City
  • Shibu-Q Heads
  • Elemental Core
  • Mediocre Damage, Multiple Hits
  • Combo/Puck-Pass Assist
  • Very low BRV and prices
15.3 1,335
D+B Logo-DB.png Fashionable or sexy
  • 104
  • Molco
  • Piercing Pillar
  • Psychokinesis D
  • AoE-Control
  • Support Shiki
  • High BRV, yet mediocre prices
82.8 12,933
Tigre Punks Logo-TP.png Punk-wear
  • Molco
  • Dogenzaka
  • Velocity Tackle/Crash
  • Vortex Saber
  • Semi-High Damage by Dashing or at Point-Blank
  • Empower Offense
  • Semi-low BRV, yet mediocre prices
41.7 14,200
Lapin Angelique Logo-LA.png Gothic and very frilly
  • A-East
  • Shibukyu Stationside
  • Tap or Tap-Target
  • Double-Edged "Blade"
  • High BRV and mediocre prices
96.9 14,135
Dragon Couture Logo-DC.png Artistic and flowing
  • Shibukyu Main Store
  • Pyrokinesis
  • Artistic Names, Artistically Strong Abilities
  • Support Joshua
  • Mediocre BRV along with semi-high prices
56.7 22,382
Hip Snake Logo-HS.png Vintage "Hip"-clothing
  • Shibukyu Stationside
  • Dogenzaka
  • 104
  • Cadoi City
  • Special-Psych Pins No Other Brand Has
  • Status infliction enhancers
  • Semi-low BRV with low prices
40.4 9,572
Pegaso Logo-PG.png Top-class and expensive
  • Shibu Dept. Store
  • Shibu Dept. Store
  • Chess Pins
  • Electric Royalty
  • High ability stats for high pay
  • Mediocre BRV, but overly expensive prices
54.7 344,638
Sheep Heavenly Logo-SH.png Cutesy and color-bright
  • Molco
  • Shibukyu Stationside
  • 104
  • Cadoi City
  • Self-support
  • Black Hole
  • Support and Shield
  • Regenerate and Defend
  • Mediocre BRV for low prices
58.8 6,864
Jupiter of the Monkey Logo-JM.png Urban and Sportive
  • Cat Street
  • Shibukyu Stationside
  • Shockwave
  • Unique Positive Psych
  • Physical Attacks with Sharp Strikes
  • Support Neku
  • Low BRV, with semi-low prices
30.0 11,245
Pavo Real Logo-PR.png Accessories galore
  • Shibukyu Stationside
  • Shibukyu Stationside
  • Shibu Dept. Store
  • Passive Ability Psychs
  • Good Stats to "Me", Bad Stats to Them
  • Useful Utility and Stats
  • Semi-high BRV, with high prices
64.1 39,629
Natural Puppy Logo-NP.png Clean and bright-colored
  • Cadoi City
  • Cadoi City
  • Shibukyu Stationside
  • Burst Rounds
  • Entanglement
  • Bursts of damage around and across the battlefield
  • Resist and Defend
  • Mediocre BRV with semi-low prices
56.1 10,187
Wild Boar Logo-WB.png Skater-boy and hip-hop
  • 104
  • Udagawa Back Streets
  • Explosion
  • Massive Hit
  • Explosive Damage in one hit
  • Support Beat
  • Low BRV with semi-high prices
31.0 18,061
Gatito Logo-GT.png Specialized game-sponsor threads
  • Cat Street
  • Other stores
  • High Power Stats
  • Exclusively high BRV for exclusively high prices
212.5  ---

NEO: The World Ends with You[]

Name Logo Brand Style Locations Popular Psych Notible Thread Stats Style Price
Top o' Topo Top o Topo.png Cute and girly
Joli bécot Joli Becot.png Fashionable or sexy
  • Massive Hit
Tigre PUNKS Logo-TP.png Punk-wear
Cony×Cony Cony x Cony.png Gothic and very frilly
RyuGu RyuGu.png Traditional Japanese and Summer Wear
garagara Garagara.png
IL CAVALLO DEL RE Il Cavallo Del Re.png
  • Chess Pins
  • Electric Royalty
Shepherd House Shepherd House.png
Jupiter of the Monkey Logo-JM.png Urban and Sportive
  • Shockwave
  • Physical Attacks with Sharp Strikes
MONOCROW Monocrow.png
NATURAL PUPPY Logo-NP.png Clean and bright-colored
HOG FANG Hog Fang.png Skater-boy and hip-hop
Gatto Nero Gatto Nero.png Emo-wear
croaky panic Croaky Panic.png
BLACK HONEY CHILI COOKIE Black Honey Chili Cookie.png Edgy avant-garde

Brand Popularity[]

Each district ranks brands in order of popularity, which is affected through battle or by stores in that district. Pins receive damage buffs depending on the brand popularity, but threads do not.

While brand popularity is relatively random in each district, they are affected through two means: shop influence and battle influence.

Shop influence is the influence of shops within the district. If a brand is accessible through a store in that district, the popularity of that brand will usually find itself high. Especially if the main store of a certain brand is within that district, that shop's brand will be one of the more popular brands of the district. The player cannot change this factor.

The only way a player can affect the brand popularity of a district is through winning battles within that district while wearing pins and threads of that brand. After a few battles are won, the trends for that district will change based on the brands worn by the characters. Reapers will sometimes give out small missions that requires the player to change the popularity of a district through this method.

Bonuses are given to the most, second most, and third most popular brands' pins (x2.0 for Rank 1), while the least popular (rank 13) gets halved attack power. Other brands' ranks will be displayed, but their power will not be modified.

Live Remix[]

The World Ends with You -Live Remix- also introduces new brands, Mithril Scale and Maiden Innocence, that includes a collection of the game's many new pins.


  • It can be debated that certain brands rival others based on actual opposites of fashion taste/choice. If one looks at the Chinese zodiac each brand represents, "rivals" are on opposite sides of the zodiac.
    • Mus Rattus (Humility) vs Pegaso (Luxury)
    • D+B (Seasoned Experience) vs Sheep Heavenly (Innocence)
    • Tigre Punks (Underground) vs Jupiter of the Monkey (Mainstream)
    • Lapin Angelique (Fancy Appearance) vs Pavo Real (Useful Functionality)
    • Dragon Couture (Extravagance) vs Natural Puppy (Simplicity)
    • Hip Snake (Antique/Old-School) vs Wild Boar (Contemporary/Novelty)
  • In the top screen during battle, if in the 104 Building (district) area, the screen on the 104 building will display the most popular brand in the district. This will also apply to Scramble Crossing, displaying the most popular brand in the Crossing, not the one in the 104 area.
  • Brand names are based on the Chinese Zodiac, including Gatito, which represents "the cat that was not included in the zodiac". The only exception is the "brand" Unbranded, which is made up of pins and items without a brand.

Brands in The World Ends with You
D+BNatural PuppyPavo RealMus RattusJupiter of the MonkeyHip SnakeSheep HeavenlyTigre PunksDragon CoutureLapin AngeliquePegasoWild BoarGatitoUnbranded

Brands in The World Ends with You -Live Remix-
Maiden InnocenceMithril Scale
Brands in NEO: The World Ends with You
Top o' TopoJoli bécotTigre PunksCony×ConyRyuGugaragaraIl Cavallo Del ReShepherd HouseJupiter of the MonkeyMonocrowNatural PuppyHog FangGatto NeroCroaky PanicBlack Honey Chili CookieUnbranded